What is a product demo video?

A product demo video is a video that showcases the features, benefits and functionality of a product. It shows off the product’s capabilities, highlighting its key selling points and demonstrating how it can solve a specific problem or meet a particular need. Product demo videos are commonly used as marketing tools to engage and educate potential customers, so they can visualise and understand what a product really does, and how it really works.

What should be in a product video?

A product demo video should, obviously, include the product, front and centre! The best product demo videos feature demonstrations of how the product works and how it solves specific problems, highlighting real-life examples or scenarios which showcase the product’s effectiveness. Finally, a great demo video should also feature a call-to-action, encouraging viewers to take the next step (such as visiting a website, requesting a sales call or making a purchase.)

What makes a great product demo video?

A great product demo video has one single objective: to effectively communicate the value of the product. Product demo videos should focus on the product’s unique selling points and demonstrate how the product solves specific problems or meets customers’ needs. A clear and compelling narrative – combined with beautiful visuals – can help to capture and hold the viewers’ attention. A great product demonstration video should also be well-paced, easy to understand, and leave the audience with a clear call-to-action, prompting them to take the next step in the buyer journey.

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